We've been told to enter into a bunch of competitions because we need to win awards for people to like us. Well, Greg likes us. And so does most everyone else we meet at tastings and events. Not because we've won awards, but because Red Rocks Vodka tastes great. So, we're not gonna pay a small fortune to enter into competitions. We're gonna pass those savings on to you, and give you a great vodka at an affordable price for as long as you let us.